OPPO Flagship Store Beijing

OPPO Flagship Store Beijing

Architect
UNStudio
Location
Beijing, China | View Map
Project Year
2020
Category
Shops
© Chenming and OPPO

OPPO Flagship Store Beijing

UNStudio as Architects

Following our successful collaboration with China’s leading mobile phone brand OPPO for its Guangzhou flagship store, UNStudio was also invited to design their new flagship store in Beijing. The client wanted the same design DNA to be carried over to the Beijing store, creating a cohesive identity.

As with the Guangzhou store, the ambition of the design was to express ‘Beauty through Technology’. In Beijing, the concept of the ‘Urban Park’ remains the key driver for the design, while a sculptured staircase provides a distinctive feature within the store.

The Beijing store is located on the very prominent Wang Fu Jing Avenue, with a total of 428m2 spread over two floors.

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Project Credits
Architects
Installation & Exhibition
Local Design Institute
Product Spec Sheet

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