Maison Margiela London - Bruton

Maison Margiela London - Bruton

Architect
STUDIO ANNE HOLTROP
Location
22 Bruton St, Mayfair, London W1J 6QE, UK | View Map
Category
Shops

Showrooms
Henry Bourne

Maison Margiela London - Bruton

STUDIO ANNE HOLTROP as Architects

Maison Margiela introduces new store concept with Flagship Boutique on Bruton Street in London

Maison Margiela reopened its London flagship boutique at 22 Bruton Street. The store concept is developed by Dutch architect Studio Anne Holtrop and reflects the evolved visual language established at the house by Creative Director John Galliano. Holtrop’s design was first introduced in the gypsum-cast set at the Artisanal Autumn/Winter 2018 show, and it interprets the Maison’s iconoclast codes in façade and interiors. The store is an abstracted and inviting environment rooted in the notion of appropriating the inappropriate.

The 190-square meter boutique displays the complete range of Maison Margiela’s Co-Ed collections, men’s and women’s ready to wear, accessories, shoes, small leather goods, as well as jewelry, eyewear and fragrances. At the Bruton Street store, the defining structures of architecture – walls and columns – appear as detached objects. Artisanal furnishings reflect and alter ideas of familiarity. Familiar shapes skew in form, as they lean and fold around the demarcation of the space, drawing on ideas of dressing in haste native to Maison Margiela’s vocabulary.

Hand-cast individually in textile molds, the surfaces of the plaster walls and columns retain the memory of fabric texture, sculpting dents, and evoke the notion of an irreproducible hand-spun tactility. The store encourages the human touch that created it. Retained in their natural shade of plaster – the humble inside of a wall – the structures reflect the practice of anonymity of the lining, the house term for revealing the inside of a garment traditionally concealed and revealing the inner workings. The plaster’s natural tonality further echoes the signature white of Maison Margiela.

Misfit furniture is designed in the memory of classic objects, deconstructed in form. The technique of décortiqué further materializes in shelves, display tables and seats carved in stained travertine, the natural indentations filled with colour-contrasting epoxy resin in optical white. The ceilings and walls of fitting rooms – the most personal inner sanctums of a store – are coated in many layers of hand-brushed painted dark-green high gloss, creating a deep shimmering shine echoed in Japanese lacquer cabinets, conveying sentiments of glamour and the feelings of allure and familiarity that it generates.

Anne Holtrop’s store concept for Maison Margiela debuted with the Bruton Street store in London, followed by Avenue Montaigne in Paris, Osaka, Japan, and Shanghai, China.

Project Credits
Product Spec Sheet

Featured Projects
Latest Products
News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands
29 Jun 2022 News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands

  In the city center Of Heerlen, Poppodium Nieuwe Nor by diederendirrix is a unique new landma... More

Izar Houses in Mexico celebrate the natural landscape, light, and rainfall
29 Jun 2022 News
Izar Houses in Mexico celebrate the natural landscape, light, and rainfall

On a steep site in Mexico, Izar Houses by Taller ADG Alonso de Garay pay exceptional attention to en... More

25 best architecture firms in Madrid
27 Jun 2022 News
25 best architecture firms in Madrid

Madrid is a center of gravity for European architecture. Spain’s capital city is host to an am... More

Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media
25 Jun 2022 News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media

In Lviv, Radio Garage is a media art centre and an experimental gallery for temporary exhibitions wi... More

Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric
25 Jun 2022 News
Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric

Located in Prague’s Andel District, Manifesto Market Andel is an urban infill project activati... More

Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More