Haier Smart Home Experience Centre

Haier Smart Home Experience Centre

Location
Shanghai, China | View Map
Project Year
2020
Category
Shops
Min Chen Xuan

Haier Smart Home Experience Centre

Spacemen as Interior Architects

Seamless smart living of the future
Haier, a pioneer in the home appliances industry, became the world's first to introduce a series of complete one-stop smart home solutions including their U+ Smart Life Platform at the CES 2019. Spacemen collaborated with Jaxda and Bokeh to design Haier’s flagship experience centre in the heart of Shanghai City to showcase their latest technologies and innovations.

photo_credit Min Chen Xuan
Min Chen Xuan

Situated on a busy shopping district flanked by furniture malls on both sides, the intent was to create a calming user experience for visitors that allowed them fully to engage with the brand, products and its services in a relaxed state of mind. The original façade was stripped down and veiled with a layer of translucent polycarbonate panels. During the day, the minimal white box emerges as a sharp contrast to the busy shopfronts of neighboring stores plastered with posters and advertisements. In the night, the facade becomes a beacon of light emitting a soft white glow that draws the attention of pedestrians.

photo_credit Min Chen Xuan
Min Chen Xuan

From a far an illuminated ring can be seen hovering in the middle of the lobby acting as a vortex drawing pedestrians within to continue their journey. The central gathering space features 10m high circular atrium and a sculptural spiral staircase, It is flanked by four columns wrapped with LED panels and projectors concealed within its circular white walls thus offering a 360° cinematic view of projections as visitors meander around the lobby or ascending to explore the upper retail floor. A pure material palette of white terrazzo, recon stone and polished grey mirror in the lobby space evokes a sleek avant-grade aesthetic that compliments the technological elements of the brand.

photo_credit Min Chen Xuan
Min Chen Xuan

The experience centre is divided into 3 main areas; ‘The Smart Home’, ‘The Future’, and the ‘Product Experience Zone’, with an array of other programmes inserted in between the main zones such as an office, staff training area, meeting rooms, breakout lounge and kids area.

photo_credit Min Chen Xuan
Min Chen Xuan

In the ‘Smart Home’, Spacemen fitted the four core home living scenarios; living room, kitchen, bathroom, and bedroom, with Haier’s latest intelligent appliances that are either voice activated or connected to a passive activation device. These devices are all interconnected and intercommunicate which allows one word to control all smart devices. The home is also equipped with an air conditioner unit that can sense and determine the environment to adjust temperature accordingly.

photo_credit Min Chen Xuan
Min Chen Xuan

Concealed digital screens and projectors are seamlessly integrated into the wall panels and cabinets of the entire showroom, coming alive only when visitors come within proximity. This encourages visitors to interact with the ‘Haier Smart Home Cloud’ platform which allows access to real-time information about the products being monitored and controlled with an app on their phones.

photo_credit Min Chen Xuan
Min Chen Xuan

A soft palette of natural oak timber, off white walls and terrazzo define the interior of the home. Strategically placed openings of greenery provide privacy between the living room and bedroom. While inserted Zen gardens create framed views for the bathroom as well as a quiet moment to pause before visitors enter the smart home. The floor-to-ceiling window spanning the entire living room is integrated with a voice activated Haier lighting system programmed with the capability to replicate natural day light settings for any time of day through any of the four seasons with lush greenery filling the frosted glass faux window.

photo_credit Min Chen Xuan
Min Chen Xuan

‘The Future’, is an immersive multi-media cinematic experience where real and virtual elements, spatial dramaturgy, and brand communications are perfectly choreographed spotlighting the latest and most iconic features of Haier Smart Home. Activated by movement, it allows visitors to connect and interact with the brand and be part of the exhibition.

photo_credit Min Chen Xuan
Min Chen Xuan

The ‘Product Experience Zone’ displays consists of products from Haier as well as products from its premium kitchen brand, Casarte. A variety of network-enabled products that are expected to disrupt the market including the world's first fiber-detecting washing machine, which can automatically identify the fabrics of the clothes and select the corresponding wash and dry cycles, as well as the world's first intelligent multi-zone cooling and heating air conditioner featuring intelligent recognition and air zoning. Monitoring station also allows visitors to read live statistics and readings as the entire experience centre features Haier’s ecosystem for fresh air, water filter and hot water supply amongst many.

photo_credit Min Chen Xuan
Min Chen Xuan

An interplay of architecture, nature and the latest in smart living technology, the Haier Smart Home Experience centre created by Spacemen, is a holistic brand experience that brings the brand promise to life by connecting Haier with the people.

photo_credit Min Chen Xuan
Min Chen Xuan
photo_credit Min Chen Xuan
Min Chen Xuan
Caption
Caption
Caption

Material Used :
1. Facade cladding: Polycarbonate Panel, 50mm Interlocking Panel, Gainker
2. Interior lighting: Track lighting, LEDCOMFOR Tracklight series, Osram

3. Flooring:   
Terrazzo Tiles, Custom White, JAXDA
System Carpet, Net Affect B601 Artic, Interface Inc

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Project Credits
Interior Architects
Product Spec Sheet

ElementBrand
System CarpetInterface
System CarpetOsram
Facade cladding: Polycarbonate Panel, 50mm Interlocking PanelGAINKER
Terrazzo Tiles, Custom WhiteJAXDA
Product Spec Sheet
System Carpet
Net Effect B601 Arctic by Interface
System Carpet
LEDCOMFO® Track Light series by Osram
Facade cladding: Polycarbonate Panel, 50mm Interlocking Panel
by GAINKER
Terrazzo Tiles, Custom White
by JAXDA
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