FLUX│KERASTASE

FLUX│KERASTASE

Designer
CJ STUDIO
Location
Taipei, Taiwan | View Map
Project Year
2020
Category
Shops
KUOMIN LEE
Product Spec Sheet

ElementBrandProduct Name
ManufacturersFormica Group
ManufacturersLOTTE Advanced Materials
ManufacturersAgglotech
PaintDulux Australia
A986-1799, 91YR 08/025
TilesFloorworks, Inc.
W026

Product Spec Sheet
Manufacturers
Manufacturers
Paint
A986-1799, 91YR 08/025 by Dulux Australia
Tiles

FLUX│KERASTASE

CJ STUDIO as Interior design

3d diamond shape patterned ceiling adds an undulating landscape above head. It brings rhythmic atmosphere into space with an industrial fashion look, lightly flying over a more conventional, calm, heavier walls finished with stone spray paint. The contrast combination of materials accentuates the physical sensation as well as nerves everyone's thoughts.

photo_credit KUOMIN LEE
KUOMIN LEE

In collaboration with Kerastase, a professional hair product provider, the fashion salon Flux opened a new branch in Xin-Yi District of Taipei, expanding their shared service region. Co-branding was a business strategy for our clients, but we also considered it coherently as a spatial idea. Extracted from branding names respectively, letter "X" and "K" look similar in terms of geometrical aspect, such that the morphological variation they shared could be the threshold that connects the two brand fields and unfolds the co-branding story by exploring basic geometry and its ambiguity of blurred shapes.

photo_credit KUOMIN LEE
KUOMIN LEE

Intersection lines in varied sorts that characterize the letter also subdivide space into voids. The study of the letter morphology then changed into a spatial defining system. The high ceiling resembles the sublime image of a Gothic church. Combinations of angular corrugated metal boards reference the structure pattern of vault ribs. While walking underneath the angular ribs, customers sense a feeling as if housed in a church. Mingled with classic and modern languages, the salon introduces its long-established reputation as well as cutting-edge fashionable frontier. Moreover, the linear texture of corrugated metal board looks like the appearance of well-treated hair; the staggered arranged ones simulate the multi-layered hairstyle when seen overlapped in a perspective view. The roughness of plain terrazzo floor and white stucco walls contrast with the smoothness of the metal counter and shelves made of stainless steel, same for the bronze closet against the grey glass box. The luxury dialogue between contrast materials that are juxtaposed implicitly reveals a low-key sensuous pleasure.

photo_credit KUOMIN LEE
KUOMIN LEE

Spatial layout was divided into four sections. The front area houses the Kerastase, including a consultancy counter, meeting seats and display shelves. It is followed by a rectangular space for the salon, along whose perimeter are arranged 11 chairs with stations, two of which are placed in the end of the corridor, the focus point of an axis from the front. The visual exposure of the hair salon makes it possible for passersby to absorb the inner atmosphere. To the end sits a glass box where two rooms are nestled for scalp treatment and hair wash. On the side of the salon area, two VIP rooms are adjoined with an independent entry to increase service privacy. Furniture crucially intervenes a space like a sculpture does, acting as an annotation for the space. Carefully selected to resonate the space, each notable furniture accentuates its surrounding synthetically with its material, texture, color, shape and history.

photo_credit KUOMIN LEE
KUOMIN LEE
Caption
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