Situated in New Bond Street, this premium brand store was the embodiment of the Armani reputation for precision detailing and was ultimately inspected and launched by the designer himself.
Joinery was built in Italy by GA’s trusted fabricators before being shipped to the UK and all of it built to within 2mm tolerance. The extensive refurbishment works had to be equally exacting in its execution as this despite an aggressive construction programme which was scheduled to coincide and launch British Fashion Week.
Above the shop spaces were private showrooms and their Press Office was housed on the top floor complete with it’s own roof terrace for use as a VIP entertainment space.
Large format porcelain floor tiles, dark hardwood joinery and leather fabric wall cladding create the core of the sophisticated pallet so synonymous with the designer.
All ceilings and walls to the Front of house area were meticulously purged of all fittings and fixtures if they could be possibly concealed. Most of this was carefully hidden within specially constructed lighting troughs in the ceiling of behind cladding panels so that nothing might distract the customer from the shop itself.
Client: Giorgio Armani Value: Confidential Completion: July 2006