Wilson Sporting Goods NYC Pop-Up Experience

Wilson Sporting Goods NYC Pop-Up Experience

Architetto
Bergmeyer
Posizione
SoHo, Manhattan, New York, NY, USA | View Map
Anno Progetto
2021
Categoria
Negozi
Richard Cadan Photography
Scheda Tecnica Prodotto

ElementoMarchioProduct Name
Wall SurfaceCORIAN® Design
Wall PaintBenjamin Moore
CHANTILLY LACE - OC-65
Wrought Iron
Fixture ManufacturersALU
FurnitureCB2
FurnitureRejuvenation
FurnitureWest Elm

Scheda Tecnica Prodotto
Wall Paint
Wrought Iron, CHANTILLY LACE - OC-65 per Benjamin Moore
Fixture Manufacturers
per ALU
Furniture
per CB2
Furniture
Furniture
per West Elm

Wilson Sporting Goods NYC Pop-Up Experience

Bergmeyer come Architect of Record

Founded in 1914, Wilson’s iconic brand has consistently shaped the world of sports through developments and advancements in sporting goods and gear. Their products can be found across the globe and in the hands of some of the greatest athletes at the top of their sporting leagues. And perhaps most iconic is their role and ubiquity in tennis. So, as a tie-in to the 2021 U.S. Open, Wilson looked to create a partner experience in the City that strove to capture the energy and excitement of that marquee event.

photo_credit Richard Cadan Photography
Richard Cadan Photography

To bring Wilson’s vision to fruition, Bergmeyer was enlisted to lead the collaboration with the Wilson creative team to create a distinctive experience; part museum, part lab, part lounge, and part retail store. Bergmeyer shepherded the development from concept to implementation, working with the Wilson team to redefine and manifest this legendary brand and sport in an engaging physical experience.

photo_credit Richard Cadan Photography
Richard Cadan Photography
photo_credit Richard Cadan Photography
Richard Cadan Photography

Envisioned as a space to experiment, promote events, and celebrate new ideas; the store serves as a hub for partnership events, viewing parties, and memorable Instagram moments. Set apart from a traditional brick-and-mortar experience, the 4,600 SF pop-up focuses on celebrating Wilson’s history and evolution in the sport of tennis through storytelling and immersive interactions designed to be a journey that shows the brand as the embodiment of this storied sport. Graphics, memorabilia, merchandising, the “ball room” experience, and a customization zone, all allow customers to engage with the Wilson brand in ways they never had before.

Caption
photo_credit Richard Cadan Photography
Richard Cadan Photography

As Wilson boldly marches forward, our collaboration will tie together this iconic company’s past while innovating to the future.

photo_credit Richard Cadan Photography
Richard Cadan Photography

 

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