Branding

An overview of projects, products and exclusive articles about branding

Projet • By BergmeyerRestaurants

Shake Shack

À l'instar d'une expérience gastronomique idéale, un partenariat de conception continu s'appuie sur des menus frais et de haute qualité et un service constant. Caption L'expansion des restaurants Shake Shack a été une occasion savoureuse de présenter l'expérience de la marque Shake Shack et de servir ses délicieux menus à une liste croissante de sites dans tous les États-Unis. Notre approche collaborative du projet et notre partenariat de confiance avec la chaîne de restauration rapide nous ont permis d'assumer de nombreux rôles au sein de leur équipe interne au fil des ans, notamment la conception de prototypes, la mise en œuvre, la... En savoir plus

Projet • By BergmeyerMagasins

Tree House Brewing Company

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom. Caption Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA. Caption Visitors are... En savoir plus

Projet • By Adjaye AssociatesBibliothèques

Winter Park Library and Events Center

Sited on the Northwest corner of Martin Luther King, Jr. Park, this new civic and cultural hub embodies the values of the park’s namesake and is envisioned as a space for community empowerment and edification. As part of an extensive revitalization of the park, the new hub is in harmony with the unique tropical ecology of the site and is conceived as a micro-village of three pavilions, each of different scale and function but which share a common formal language. The village is comprised of a new two-story library, an event center with rooftop terrace, as well as a new welcome portico that ushers users from the street and unifies the three structures. Chad Baumer Guided by biophilic design principles, all three pavilions--compo... En savoir plus

Projet • By Spark ChicagoBureaux

Water Quality Association

The Water Quality Association (WQA), a not-for-profit representing the residential, commercial and industrial water treatment industry, occupies a new headquarters that reinforces their dedication to science and quality. Water-inspired organic forms and a subdued color palette create a calming, trusted environment and encourage movement and flow through the space. En savoir plus

Projet • By Nissen Richards StudioMusées

The Museum at Wordsworth Grasmere

The Museum at Wordsworth Grasmere, the second phase of work at the former Lake District home of the great English Romantic poet William Wordsworth and his sister Dorothy, is now complete and open to the public from 18 May 2021, with all gallery, exhibition design and interpretative overviews by Nissen Richards Studio and the building’s remodelling and extension by Purcell. The first phase of re-design work by Nissen Richards Studio at Wordsworth Grasmere opened in summer 2020 and encompassed the conservation and reinterpretation of Dove Cottage itself, where William and Dorothy once lived, plus the design of a new identity for Wordsworth Grasmere and all signage and wayfinding for the scheme, which makes use of locally-sourced Lakela... En savoir plus

Projet • By Spark ChicagoBureaux

Paylocity - Schaumburg

As the developer of industry-leading human capital management software, Paylocity needed a workspace to reflect its best-in-class dedication to service. Branded elements create a continuous narrative through the space and reinforce their brand and culture. We continue to partner with Paylocity in offices across the country, creating contextual moments that blend Paylocity culture with the local geographic flavor. En savoir plus

Projet • By Spark ChicagoCentres de distribution

Greater Chicago Food Depository (GCFD)

The Greater Chicago Food Depository (GCFD) makes a daily impact on hunger by distributing nutritious food across Chicago and Cook County. Their new volunteer orientation space informs visitors of the incredible work employees perform each day and inspires the community to support their mission. Office branding reminds employees to cultivate and celebrate progress daily. En savoir plus

Projet • By Spark ChicagoBureaux

Home Partners of America

Home Partners of America (HPA) provides a path to home ownership that is more accessible than the traditional home purchasing process. Their sophisticated corporate brand is articulated through branded elements which nod to the residential real estate market. En savoir plus

Projet • By Spark ChicagoBureaux

Ann & Robert H. Lurie Children's Hospital

Top-ranked Lurie Children’s Hospital provides superior pediatric care with a legacy of excellence. Inspired by the tactile optimism of children’s toys, a series of installations reminds employees of the patients, families and communities they serve each day. En savoir plus

Projet • By EntroHôpitaux

NYU Student Health Center

With hundreds of college kids clamoring through each day, it’s no wonder the center was starting to look a little frayed. An uplift was in order. Working closely with facility directors, we brought the center’s and NYU’s branded color scheme to the entire space. En savoir plus

Projet • By EntroGares routières

VIVA AND VIVA NEXT

Viva, a part of the York Region Transit Plan, is an extensive seventy-kilometre rapid transit system. It is key to supporting and managing rapid growth, reducing dependence on the automobile, and maintaining quality of life for communities primarily along the Highway 7 corridor north of Toronto.   Entro implemented the Viva brand and later designed a signage and wayfinding program for the vivaNext bus rapidways travelling across Hwy. 7. Entro partnered with Gee Jeffery & Partners in branding new BRT system elements, such as the bus and bus graphics.   York Region Transit Plan also engaged Entro in the industrial and graphic design of the bus stations, stops, signage, and fare equipment.  ... En savoir plus

Projet • By EntroBureaux

Downtown Yonge

Toronto’s Downtown Yonge Street was the focal point of a massive urban redevelopment project. Entro developed a new public identity and branded environment which recaptures the edge, diversity, and excitement of Toronto’s main street.   The logo celebrates the eclectic array of businesses and institutions found in the area, ranging from unique, family-run retail to the Eaton Centre and Ryerson University. Like pearls on a string, the tiny nuggets of diversity are displayed in the colourful dots of the logo.   The urban excitement of Downtown Yonge is emphasized by innovative graphics that brand the street. Special events and advertising are showcased to provide a revenue stream for the Downtown Yo... En savoir plus

Projet • By EntroMagasins

Oliver and Bonacini

Oliver & Bonacini is a successful restaurant chain based in Toronto. Entro developed the master brand with the objective of creating a flexible system that could be expanded as new restaurants were added to the group.   In keeping with the master brand, Entro crafted the brands for Oliver & Bonacini’s restaurants, Luma, Canteen, and Malaparte, situated within the Bell Lightbox, the home of the Toronto International Film Festival (TIFF).   The integrated brand strategy has been applied as identities for other downtown venues were created, including Bannock, Arcadian Loft, Arcadian Court, and Foodwares Market, located within the Hudson Bay Company. En savoir plus

Projet • By EntroMaisons privées

Parkside Student Residence

Parkside Student Residence is a 23-storey student residence located in the heart of Downtown Toronto. Shared by Ryerson University, U of T, George Brown College and other students, Parkside is a modern, safe student living space that integrates community with academic objectives.   The concept for the Parkside logo fuses themes from the natural world and from human experience. The icon represents both the cross-section of a tree trunk (a centre where things grow and radiate), and a fingerprint (a personal touch). The warm colours, rounded typeface, and circular forms combine for a youthful and modern logo.   The Parkside brand, environment, and wayfinding introduce bold, cheerful visuals that speak directly to mi... En savoir plus

Projet • By Spark ChicagoBureaux

Paylocity - Lake Mary

Paylocity’s Lake Mary office serves as a destination training hub for the human capital management software company. Florida’s culture is celebrated throughout four floors of the office, paying homage to local sports teams, destinations and attractions. The spirit of the environmental branding throughout the Lake Mary office continues the narrative developed for Paylocity’s Boise and Schaumburg offices. En savoir plus