The design concept of the creative hub, builds on the brand guidelines of Yamamoto. Creativity is a way of life. The new space for Yamamoto welcomes guests and visitors into a reception space that reflects the creativity of the agency.
“Creativity is felt through the design as it plays out in everyday materials used in new ways,” says Betsy Vohs, Founder and CEO of Studio BV. “We focused on turning the basic into extraordinary to make everyone feel welcomed into the new home for Yamamoto.”
The experience as a visitor is fun and fresh, complete with new furniture and a reception desk that makes it easier to greet guests and feel the energy of the agency in the lobby. The color pallet comes through in the reception desk, brand wall and furniture throughout the space. The warmth of wood is a great contrast to the concrete floors and glass.
Teams can gather at the new coffee bar as they connect with partners and clients in a variety of meeting spaces. The new workspace design balances both team and client needs for productive creative work sessions.