T Factory
Kyungsub Shin Studio
Fiche technique du produit

ÉlémentMarqueProduct Name
Woven Vinyl Flooring, TITAN2TEC2
Titan
Foam with QM Plus foamcoating finish, Customized FurnitureSDC lab
Strip LightLuci Italiane
Strip LightOsram
Downlight, Wall Washer, 11412ALTO
Corian, Ash ConcreteDupont Corian

Fiche technique du produit
Woven Vinyl Flooring, TITAN
Titan by 2TEC2
Foam with QM Plus foamcoating finish, Customized Furniture
by SDC lab
Strip Light
Strip Light
by Osram
Downlight, Wall Washer, 11412
by ALTO
Corian, Ash Concrete

T Factory

RAD Ltd. (Research Architecture Design) en tant que Architectes.

Technology and Tomorrow of ICT ecosystem

In an age of online retail, is an offline store still viable?

Online retail has expanded and accelerated in the age of the Coronavirus pandemic, and is now a prerequisite retail model. Unlike the rapidly-changing digital contents of online retail, building a physical store inevitably face a challenge. Expanding from Telecommunication Company to Information Communications Technology (ICT) Company, SK Telecom opened their first flagship store in Seoul – T Factory – where offline and online experiences are seamlessly connected. Where ‘T’echnology and ‘T’omorroware constantly invented and reinvented.To meet the future ‘foreseen but unknown’ changes of this environment, flexibility and adaptability arekey.

 

ICT Multiplex – Not Just a Phone Shop

The project begins with a central point, from which radiates the organizing grid and expanding in concentric circuits. The intersection of circuit and grid generates modules to host various experiences, products, and services; the Circuit generates the pathways for each customer to navigate their own journey. At the intersection of technology and humanity, T Factory is not just a place to sell digital devices, but an open collaboration space between people and partners to generate even greater social values, thereby inspiring the whole ICT industry in Korea.

A muted materiality creates a gentle background against the vibrant digital devices on display, while the lighting layout reinforces the circuit organization, instinctivelyguiding people between spaces, without overwhelming the space or competing with thedevices.

 

Innovation from Today

The building blocks of the store experience – the tables, seating, displays, etc – are distributed in harmony with the organizing grid and circuits. In the First Floor‘Flex Stage’, furniture and display elements are flexible to move along the circuits, able to form and re-formover time to support changing needs and special events. The Second Floor‘0 Stage’(in Korean, the number 0 is pronounced as 'young') has a youthful, interactive feel, encouraging customers to freely move around the modular furniture. These modules are similar in material and profile, except for their varying depths, allowing both standing and sitting experience. A flexible displaywall system withperforated wooden panel hangs displayunits of different sizes and shapes, so that the contents and location of the display are interchangeable. While the first and second floors highlight the connection with technology, the mezzanine and MediaZone are given back to people, accommodating social events.

The T Factory shares innovation and vision by transforming the entire ground floor storefront into a 24-hour unmanned store, with retail and experience programs flanking the central entryway on either side.While the concept of “unmanned” implies the absence of staff, it does not mean the absence of humanity. In fact, the success of an unmanned store depends on how effectivelythe user experienceis planned with human-oriented values; essential to an “unmanned” concept is the centering of man!And so, at the intersection of technology and humankind, SK Telecom’s journey begins in T Factory.

Factory Garden, installationsand video contents in the photos are the work/product of SK Telecom’s Brand Marketing Group.

 

Material Used :
Flooring:  
Concrete, Easycrete, SIXCO INC.
Woven Vinyl Flooring, TITAN, 2tec2

Wall Finish: Powder Coating, STALime Concrete,PH WOOJIN

Interior lighting: 
Adjustable Downlight, RCL
Downlight, ALTO
Wall Washer, 11412, ALTO
Strip Light, OSRAM
Strip Light, Luci

Interior furniture: 
Foam with QM Plus foamcoating finish, Customized Furniture, SDC Lab
Metal (Powdercoat)
Wood Veneer 
Corian, Ash Concrete, DuPont

Partagez ou ajoutez T Factory à vos collections
Crédits de projet
Knoll D.C. Showroom & Offices
prochain projet

Knoll D.C. Showroom & Offices

Bureaux
D.C., DC, USA - Construction terminée in 2021
Voir le projet