Remix | Kale Group @ CERSAIE 2015 |

Remix | Kale Group @ CERSAIE 2015 |

Architecte
pc-|< paolo cesaretti Arch-
Lieu
Bologna, Italy | View Map
Année du projet
2015
Catégorie
Salons professionnels

Salles d'exposition

Expositions

Remix

pc-|< paolo cesaretti Arch- en tant que Architectes.

Remix: when a pop song is under a deconstructing/reconstructing treatment producing a new track with a (variable) degree of distance from the original. Is this applicable to a (pop) architecture?

Reworking a new version of this exhibit asked for a deeper investigation into the client’s nature. Kale is made of many brands and their (alchemic?) combination results in a multilayered composition, attractive in its complexity. This relationship between similar but different identities belonging to the same family is visually expressed using Mendeleev’s periodic table as an appropriate reference.


Also - boosting the previous version’s spatial and formal concepts - products are displayed in an immersive environment where abstract ironic styling and dramatic lighting help to keep high the thrill. Additionally, wider paths, more transparency andenhanced capacity of service areas were provided.

________________________________________________________

CLIENT/

KALE GROUP


TRADESHOW/

CERSAIE 2015, BOLOGNA IT

CREATIVE DIRECTION/

PAOLO CESARETTI


DESIGN TEAM/

PAOLO CESARETTI, DEBORA PALMIERI, PAOLA DANESI


VISUAL DESIGN/

CLAUDIA ASTARITA STYLING/

FULVIA CARMAGNINI, LAURA MAUCERI

CONTRACTOR/

LA BOTTEGA


AREA/

700 SQM

PHOTO/

LORENZO PENNATI, STEFANO STAGNI, DENIS MOLINARI


POSTPRODUCTION/

LORENZO PENNATI


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