playstation partnershop+ Hyundai Chunho

playstation partnershop+ Hyundai Chunho

Architecte
STUDIO IMA
Lieu
Seoul, South Korea | View Map
Année du projet
2019
Catégorie
Centres d'exposition

Magasins

Salles d'exposition

PlayStation partnershop+

STUDIO IMA en tant que Architectes.

The interior consists of a space for game title display and a space for demonstration, and the areas are naturally separated so that the flow of customers does not stop.

Blue color is an important element representing the PlayStation, but because it occupies a large area of ​​space, it cannot be seen as the image of the new game shop we are pursuing, so we tried to express the identity of the brand by using only a little blue in the columns and furniture.

The ps shape, consisting of ceiling-mounted lights and display boxes, can also be a reminder of the PlayStation.

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