Notabene Flagship Store

Notabene Flagship Store

Architecte
Norm Architects
Lieu
Copenhagen, Denmark | View Map
Année du projet
2021
Catégorie
Magasins

Salles d'exposition
Jonas Bjerre-Poulsen

Holistic Flagship Store for Shoe Brand Notabene

Norm Architects en tant que Architectes.

With its newly designed concept store in the heart of central Copenhagen, 
Danish high-end shoe brand Notabene opens its doors to a world of shoemaking. 
Norm Architects has completely redesigned the Notabene retail experience and 
created a hub where all things surrounding shoe design and shoe care are unified 
in a big industrial space comprising retail, shoeshine bar and creative lab.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

The new Notabene flagship store on Møntergade is located in one of the 
most exclusive areas of the old City of Copenhagen, Denmark. Entering 
the store, one is welcomed by a grand double-height space with exposed 
and tactile concrete walls, an original terrazzo flooring, striking minimalist 
aluminium shelves and clay podiums, showcasing the newest collection of 
Italian handmade shoes as delicate icons.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

“The expressive and raw building structure tells tales of various use over time 
and is juxtaposed by refined Japanese cabinet making, echoing the refinement 
and precision of the shoemaking process itself.”
                                                                                                          – Peter Eland, Norm Architects

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

The space encapsulates everything that the brand is and offers much more 
than the average retail space; one can surely browse the store for the latest 
in shoe fashion, but is also able to pay a visit to the downstairs shoeshine bar 
with the possibility to give your favourite pair a brush up while enjoying a drink, 
browsing through curated coffee table books or engaging in conversations 
about shoe design, maintenance or whatever is happening in Copenhagen at 
the moment.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

This meeting of different functionalities and atmospheres is not only marked by 
the different levels in the space – it is just as much reflected in the meeting between materials; in the way that the soft curtains brush up against the raw concrete 
walls; in the way that the light and delicate Japanese oak wood furniture sits on 
top of the traditional black-and-white terrazzo flooring and in the way that the 
oversized and rustic clay podiums showcase fine handmade shoes with refined 
leather details and precise stitching.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

The stimulating clash of style, form and tactility creates a dynamic space, 
embracing the essence of Notabene as a brand; classic yet innovative, 
delicate yet powerful, refined but raw. In this way, the new concept store 
tells the story of a traditional shoe brand looking forward.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

Vertical lines are repeated within the structure of the wooden staircase, the 
concrete plinths and in the soft folding curtains to create a harmonious and 
coherent space, leaving room for the fine handmade shoes to stand out and be 
the center of attention.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

“All the furniture pieces are designed bespoke for the store in close collaboration 
with Karimoku Case Study and while some pieces will remain as such, others might find their way to the permanent collection of the brand. This way of working with design, that is created for specific needs, is the core principle of product development at Karimoku Case Study”
                                                                                                  – Frederik Werner, Norm Architects

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

The rich material palette of lush bouclé, golden oak and raw concrete in natural colors all create a suiting backdrop for the delicate shoes – a backdrop that is both a rustic contrast to the shoes’ elegance and an echo of the quality craftmanship behind their making.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

While the street level part of the shoe mecca is spacious and full of light, the 
downstairs shoeshine bar is dim, cosy, warm and intimate. Here, a central bar 
covered in golden oak veneer serves both drinks, wine, tea or coffee, while a lounge 
setting with comfy sofas and lounge chairs from Japan, offers you a welcoming 
seat when putting on a pair of slippers, while your shoes are being fixed.

With a glimpse to an older part of the back facade of the building, two 
nooks display times of former glory in a subtle combination with everything 
that is needed when restoring footwear.

photo_credit Jonas Bjerre-Poulsen
Jonas Bjerre-Poulsen

“What we have really worked with is the materiality and the design language of 
the space to ensure that the downstairs shoeshine bar has the same feeling as the 
store area on the ground floor and likewise as the design lab on the mezzanine, all 
the while the different areas still needed to have their own character and to stand 
out as unique and diverse experiences.”
                                                                                                         – Peter Eland, Norm Architects 

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