Munich Fractal Arena

Munich Fractal Arena

deardesign studio
Valencia, Spain
Année du projet
Jorge Juan

Munich Fractal Arena

deardesign studio en tant que Architectes.

Barcelona, XX September 2010. MUNICH, the fashion and sports footwear firm, is opening its second boutique in Valencia. Following on from its first store in the city’s Carmen neighbourhood, it is now opening a second store in Calle Jorge Juan.

Dear Design, the team behind the project, have designed a light, open space to exhibit the brand’s shoes. The main idea is to immerse visitors in the Arena (understood as a stadium), a space flooded with light framed by a hanging metal structure. Visitors enter the store from the street, from chaos to an organised space.

The Arena is shaped by the metal structure, a second skin that surrounds the existing container without touching it and also serves to exhibit the shoes.

The structure’s fractal design is based on infinitely repeated Xs, the brand’s symbol, down to the last detail: the supports, the backstitching on the skin on the bench and the counter, and the system of catches – always performing different functions.

Each hole in the structure allows for easy access to the exhibited product, highlighted by the use of white. This is the main element on this stage, where visitors are the leading actors.

The simplicity to this project lies in saving materials – only sheets of glossy white lacquered iron for the perimeter structure, Corian for the lettering, a Barrisol stretched ceiling for lighting, natural iron for the joinery, white polyurethane resin with glossy varnished finish for the floor, and white skin and iron sheets for the furniture.

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