MOROZOFF FLAGSHIP STORE

MOROZOFF FLAGSHIP STORE

Architecte
Roito
Lieu
1-8-1, Sannomiyacho, Chuoku, Kobe, Hyogo, Japan | View Map
Année du projet
2019
Catégorie
Magasins
Daisuke Shima

MOROZOFF FLAGSHIP STORE

Roito en tant que Architectes.

I had two themes in mind when designing the Morozoff flagship store. The first theme is designing the store that is still beloved by existing customers. The second one is creating a design that gives inspiration to the future of the brand. The product logo of “Arcadia”, one of the represented product lines from Morozoff has a familiar graphic design acknowledged by the general public and it means utopia in the ancient Greek language. I incorporated the logo’s overall impression to the façade design, such as a brass and black oxide coated steel on the wall represents the black and gold pattern of the product package, which gives both a delicate and luxurious atmosphere to space. Also, ceiling décor with leaf-shaped ornaments express the organic curved line of the paisley pattern. The shape of the leaf is a laser-cut aluminum panel shaped identical to “Feuillage”, another popular product of Morozoff. The leaf ornaments are colored in the company colors of gold and green, creating a glittering reflection in the space giving otherworldly atmosphere and inspiration. On contrary, the cafe area in the back has the classic cafe feel compared to the front of the store which is a more contemporary side. The two areas are divided by molded glass partitions consisting of three different materials with different colors and each art ornaments and pendant lights irregularly reflect on the glass creating chandelier-esque lights. Looking through the glass partition, there is an interesting relationship between the two spaces reflecting the brand’s tradition and innovative future. Considering this is a flagship store I especially aimed to create a design where people can see the connection between the brand’s past to the future.(Ryohei Kanda / Roito)

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