Men’s street fashion is fast-changing and dynamic. Its influences and its image are constantly in flux. Our new menswear destination for Selfridges embodies a fresh approach to brand diversity, appealing to the street-to-designer customer.
The concept for the new space had to be a flexible framework, tough in both material and form. Making reference to billboards and drive-in movie screens, we constructed an adaptable set of frameworks in mill-finished aluminium.
Each brand was allocated a kit of parts for shelves, rails and tables, comprised of off-the-shelf aluminium bars, T-sections and angles. The frameworks have an industrial feel, yet they are also light and reflective. Their loose-fit construction offers a creative backdrop to whatever the world of street fashion can throw at it.