KITH X BMW Showroom

KITH X BMW Showroom

Architecte
BoND
Lieu
Williamsburg, Brooklyn, NY, USA | View Map
Année du projet
2020
Catégorie
Salles d'exposition
Kezi Ban

KITH X BMW Showroom

BoND en tant que Architectes.

The Kith x BMW Collection is the first of its kind the iconic automotive brand has ever embarked on, manifesting a 94-style apparel and accessories collection, as well as a one-of-one Kith for BMW 1989 E30 M3.

photo_credit Kezi Ban
Kezi Ban

We took an approach of presenting the new car as a piece of modern art, exhibited together with items celebrating its history and future.

photo_credit Kezi Ban
Kezi Ban

Set within a museum-like layout with dedicated viewing rooms, visitors move through a central passage which is shaped by the letter “M”, with striking chrome, black and white tones.

photo_credit Kezi Ban
Kezi Ban

Iconic BMW identities reimagined through the Kith lens are seen throughout, such as a special Kith BMW roundel logo and various updated vintage ads.

photo_credit Kezi Ban
Kezi Ban
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