Client's Service (What the client does):
JimJams represents a brand praying tribute to sports fans. It specializes in garments with designs including sports personalities and recent events in the sports industry.
Concept and Design Proposal:
The interior design project's objective consisted in finding the balance between a functional sales space and one repsonding to the project's sports-inspired concept.
Starting from this objective, our team integrated two main components: lockers and stadium seats. The lockers, a recurring element in almost all sports, organize and store the products, claiming advantage of the store's reduced space. The seats acknowledge the ones found in sports stadiums functioning as a waiting area for customers. JimJams garments are displayed in glass cases referencing collectible sport items within the store space.
The logo is displayed on the lockers as part of the brand's deployment in the physical space. The brand pattern, referencing strategic play slates employed by coaches, was interpreted and converted into a luminaire on store ceiling.