To accommodate their success and rapid growth, Instacart needed a new space that was twofold: to attract and retain talent while embodying their core values of humbleness and quality. In response, Blitz created a workplace centered around personal experience, social context, and serious fun.
Two large work cafes feature full coffee bars inspired by neighborhood haunts near their original office and provide a warm and inviting place for people to work and meet with visitors. In addition, workstations, located on the perimeter, allow everyone access to windows, daylight, and views, while meeting rooms and phone booths, located in the center of the floors, featured strategic glass-wrapped walls that allow for visual access from one end of the office to the other.
Of course, to ensure we maintained the cheekiness of the brand through the aesthetic, we included clever carrot-themed quotes, veggie-inspired design elements and even transformed produce boxes into office storage.
The resulting office space was designed and documented in record time, just three weeks. And while it might be considered the “insta-project,” it was delivered on budget and without sacrificing quality or imagination.
1. Ceiling: Acoustical Ceiling, Wood Grille, Armstrong
Acoustical Ceiling, Soundscapes Shapes
2. Flooring: Tile, Striations | Migrations, Armstrong
Vinyl Flooring, Charlestown, Floorworks
3. Wall Paneling: Reclaimed, Stikwood
Felt Wall, Filzfelt
4. Interior furniture: Tables, Ohio Design
Tables and Chairs, Room and Board
Stools, Sofas, Tables, Poufs, Throw Pillows and Benches, CB2
Bookcase, Tables, Chairs and Lamps West Elm