HARMAY Chongqing

HARMAY Chongqing

Concepteur
AIM ARCHITECTURE
Lieu
Chongqing, China | View Map
Année du projet
2022
Catégorie
Magasins
WenStudio, Bowen Gu

HARMAY Chongqing

AIM ARCHITECTURE en tant que Interior Design & Façade Design.

Built on a mountainous terrain and set on the Yangtze river, Chongqing is a unique city.

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

Steep height differences, winding streets, public spaces and buildings connect multitiered terrains creating exciting spatial experiences and unconventional underground spaces. This site, in the heart of the city, is a tired shopping-mall but magically intertwined with a sloped public plaza. The interior space is set underground, with minimal contact to the outside world connecting both ends of this Cathay mall.

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

Our task was to create a new identity for these two facades, while at the same time creating a powerful retail experience between them. The entrance building, on the plaza feels small, we could say human sized, compared to all the high rises surrounding it. 

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

This sense of scale and space, is surprising within the density of the inner city. Leading us to strengthen this feeling of a small building by making it the embodiment of a typical house.

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

The house on the square
This small building sits on the edge of the square, inviting people to gather there.  With its warm and energetic color, a contrast within its environment and at the same time marking the entrance to the retail experience below. 

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

To work with this unique spatial setting, we explored typologies of underground structures within the local context. Chongqing’s historic air-raid shelters — connecting every corner of the city during World War II — led to this geometric vaulted space.  Descending and stepping into this underground space, its impact is not only visual. The length and shape of the space creates a unique feeling within this man-made tunnel.

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

The rough texture of the wall extends the entire ceiling, creating an overall surround calming effect.

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

 

The space connects under the park to the street, where the facade winks at the city and creates a covered walk way for the small stores underneath.

The large-scale use of the red color represents Chongqing, using this also inside not only brings a mysterious color to the space. But also, greatly enhances the continuity of the facades on both sides of the shopping mall.

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

The store
Inspired by the factories hidden in the air raid shelters, the mechanical feeling of the giant conveyor belt, the generators and the multitude of industrial apparatus in the space creates a sense of conflict with the rough texture of the cave, bringing a strong visual experience to customers. 

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

The belt with a huge array of goods, guides you through the space and arouses the visitor's interest in exploring letting people experience the non-stop working underground factory and HARMAY’s industrial storage culture.

photo_credit WenStudio, Bowen Gu
WenStudio, Bowen Gu

Team:

Interior Design & Façade Design: AIM Architecture
Design Principals: Wendy Saunders & Vincent de Graaf
Studio Director: Yvonne Lim
Project Architect:  Jerry Guo,Simon Huang
Interior Team: Baoer Wang, Dongkai Hu,Song Jie, Yueyuan Jiao, Zheng Wei, Jiao Yan, Vincent Wen
VM: Baoer Wang
Contractor: Mufan Construction Decoration Co., Ltd
Client: HARMAY
Photography: WenStudio, Bowen Gu

Caption

Materials Used:

Facade: Glass fiber reinforced concrete
Flooring: Micro-cement
Windows: Fluorocarbon paint stainless steel 
Roofing: Glass fiber reinforced concrete
Interior lighting: Vibration stainless steel
Interior furniture: Vibration stainless steel

Caption
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