Generali Tower
Hufton+Crow
Fiche technique du produit

ÉlémentMarqueProduct Name
FurniturePEDRALI
Doors: Movable Walls - Glass and SteelUniversal Selecta
CHAKRA, Sthreep
Frameless door systemsErmetika
Table lampArtemide
TOLOMEO MINI | Table lamp
Accessories Caimi Brevetti S.p.A.
Swing
Flooring: TextileLiuni
Tufted Bouclé Mouquette

Fiche technique du produit
Furniture
Doors: Movable Walls - Glass and Steel
Frameless door systems
Table lamp
TOLOMEO MINI | Table lamp by Artemide
Accessories
Flooring: Textile
Tufted Bouclé Mouquette by Liuni

Generali Tower

Zaha Hadid Architects en tant que Architectes.

Generali Tower is within the CityLife masterplan that has redeveloped Milan’s abandoned trade fair grounds following the fair’s relocation to Rho Pero in 2005.


Located above the new Tre Torri station on Line 5 of the city’s metro system, CityLife opens the 90-acre site to year-round public use for the first time; providing new civic spaces, public parks and residential areas, in addition to shopping districts and corporate offices.


When fully complete in 2020, CityLife will be the largest new civic space and public park created in the city since Parco Sempione opened 130 years ago; welcoming more than seven million visitors, workers and residents each year.


CityLife will include 1,000 new homes, offices for more than 11,000 staff, the new 42-acre public park, piazzas and kindergarten.


Aligned at ground level with three of the city’s primary axes that converge within CityLife, the 170m (44-storey) Generali Tower connects with its surrounding public piazzas and park; the curvilinear geometries of its podium defined by the perceived centripetal forces generated from the staggered intersection of these three city axes at the tower’s base.


This vortex of centripetal forces at ground level is transferred vertically through the tower by realigning successive rhomboidshaped floor plates to twist the tower about its vertical axis. This helical twist reduces incrementally with the height of each floor above street level, giving all floors a fractionally different relationship to the floors above and below.


As the tower rises offering broader views across Milan, the twist orientates the tower’s higher floors to the primary southeast axis leading to Bramante’s 15th Century tribune of Santa Maria della Grazie, and beyond to the centre of the city.


The tower houses up to 3,900 employees to meet Generali’s continued growth as one of the world’s largest financial institutions.


The tower excels in all international benchmarks for efficiency while respecting Milan’s rigorous local building codes. Its double-façade of sun-deflecting louvers flanked by glazing provides extremely efficient environmental control for each floor and ensures excellent energy performance, contributing to Generali Tower’s LEED Platinum certification by the US Green Building Council.


Inclined perimeter columns follow the twisting geometry of the tower to mirror the inclined alignment of its external façade units. These perimeter columns also maximise usable office space within the tower’s coherent formal envelope.


An integral element of the CityLife redevelopment that has created a new civic, residential and business district near the centre of Milan, Generali Tower is defined by its surrounding urban fabric to connect directly with the city.

Torre Generali

Progetto CMR en tant que Interior design, space planning and executive design.

Progetto CMR was commissioned to follow the activities of interior design, space planning and executive planning of the fittings and installations of all the operational plans, from 3rd to 38th: an intervention where flexibility and efficiency marry the new modalities dictated by smart working, creating a new universe of work space tailored to the needs of innovation and change expressed by the customer.

The new way of working of Generali, client company, is fully reflected in the layouts of the Tower’s floors, designed with a people-centered view and the aim to create quality environments for the ones that inhabit them daily. The particular shape of the tower, designed by the Zaha Hadid studio, makes it so that every floor is different from each other: this necessitated an in-depth study of the characteristics of the areas, bringing to the development of a unique space planning project specific for each one of the 36 floors and already in tune with the tendencies confirmed by this past year of health crisis: flexible and equipped common spaces, no assigned workstation and evolved spaces for workers.

 

THE NEW WAY OF WORKING
44 floors, 192 meters high, over a thousand employees: these are the numbers of the new Generali headquarters, housed in the spectacular skyscraper designed by Zaha Hadid in the City Life district of Milan. The project aimed at designing interior, space planning and executive planning of the fittings and installations of all the operational plans, from 3rd to 38th: an intervention where flexibility and efficiency combine the new modalities dictated by smart working, creating a new concept of work space tailored to the needs of innovation and change expressed by the customer.

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