WeWantMore redefines ‘fresh and authentic’ in the design of Eeetwell’s first Belgian restaurant.
Eeetwell serves healthy, locally sourced food with a large portion of awareness on the side. From scratch. Their restaurants however, didn’t reflect that fresh and conscious attitude towards food. On the contrary, they blended it in with all of the other generic healthy food stores. White metro tiles, reclaimed wood … Pinterest is full of them. Antwerp based design studio WeWantMore dropped the faux-artisanal aesthetic and leveled up towards a solid, ownable interior that articulates Eeetwell’s upfront and authentic relation to fresh food, the suppliers who grow it and the people who end up eating it.
The counter is made up out of sand colored bricks in a weaving pattern. It hints at the typical wicker baskets used to collect freshly plucked vegetables. Sandy shades, dark greens and an organic wall finishing add a rural, yet revitalizing vibe to the place. Eeetwell’s logo is a highly recognizable brand element. Powerful, yet playful and fresh. So WeWantMore reinterpreted its signature swirl to run through the space as striking lighting element.
The result is a restaurant design that perfectly reflects and enhances the brand’s home grown food roots and ambition to change the way people think about food. Eeetwell has his roots in Malta, but is now expanding towards the European mainland with this first location in Antwerp, Belgium.
"The rural, yet fresh interior articulates Eeetwell’s upfront and authentic relation to fresh food, the suppliers who grow it and the people who end up eating it."
Material Used :
1. Floor and wall finishing - Stucco wall finish: CLAY253, ACRE 142; Stucco floor finish : Malaga 242, Molskine 259
2. Bricks - GST AGORA SUPERWIT M50, Wienerberger
3. Custom made neon lighting - NeoPaul
4. Functional lighting - Metalight
5. Wall panels - ORAC, type W108 (finish RAL8020)
6. Chairs - Satelliet , Chairs Gerlin Plywood SC
7. Stools - Satteliet, High stools Saddle HS
8. Bench - Satteliet, Bench Loef Iroko B