CJ Mares

CJ Mares

Architecte
Estúdio Obra Prima
Lieu
São Paulo, State of São Paulo, Brazil | View Map
Année du projet
2019
Catégorie
Magasins
Gisele Rampazzo

CJ Mares

Estúdio Obra Prima en tant que Architectes.

Focused on haute couture, CJ Mares is a multibrand that brings together more than 70 names in national and international fashion. Its new space in São Paulo (Brazil) at Shopping Cidade Jardim, had the project conceived by Estúdio Obra Prima, which sought to reinforce the brand's identity with specific interior elements and a floor plan that establishes a series of permanent environments.

photo_credit Gisele Rampazzo
Gisele Rampazzo
photo_credit Gisele Rampazzo
Gisele Rampazzo

The main premise was that customers were welcomed at the entrance and felt at home. This happens not only on the façade, in which a 'balcony' window makes the transition from the mall's aisles to the store, but also throughout the entire internal space, with multiple living rooms among the products that are sold there.

photo_credit Gisele Rampazzo
Gisele Rampazzo
photo_credit Gisele Rampazzo
Gisele Rampazzo

Aiming to attend the necessary program to accommodate all brands and collections, the available space was compartmentalized into different environments, each with its own identity and focused on specific categories of clothing (party and beachwear, for example), but still maintaining design elements that add integrity to the project as a whole.

photo_credit Gisele Rampazzo
Gisele Rampazzo
photo_credit Gisele Rampazzo
Gisele Rampazzo

The green and purple present in the brand's visual identity led to the choice of velvet and linen textures to cover the upholstery, creating a bistro atmosphere, but with Brazilian touches when using other local elements such as golden grass, straw, natural fiber rugs and lamps signed by Cris Bertolucci and Ana Neute, that adopt the same language. Antique furniture imported from Uruguay and paintings by Adriana and Carlota studio on the walls and ceiling complement the space.

 

Material Used:
1. Lighting - Itens (Ana Neute) e Cris Bertolucci 
2. Upholstery - Roberto Benedicto 
3. Woodwork - Du Luca 
4. Paintings- Atelier Adriana e Carlota / Galeria de La Pietra

Crédits de projet
Fiche technique du produit

ÉlémentMarque
PaintingsAdriana e Carlota
LightingCristiana Bertolucci
UpholsteryRoberto Benedicto
Fiche technique du produit
Paintings
Lighting
Upholstery
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