AHW STUDIO

AHW STUDIO

Lieu
Sydney NSW, Australia | View Map
Année du projet
2020
Catégorie
Magasins
Michael Wee Photography

AHW STUDIO

INK interior architects en tant que Architectes d'intérieur.

A bespoke jewellery brand that celebrates horology; the art of making clocks and watches. We champion finishes such as rich timber, burnished metal and heavy texture for a sumptuous result. The  traditional jewellery store aesthetic is challenged with the use of mood lighting, shadow play, intimacy and warmth.

 

What began as a humble stall at The Rocks markets has now grown to a successful, 3rd generation family business. Vintage watches are sourced from all over the world and repurposed into unique jewellery pieces such as rings, pendant necklaces and cufflinks. The product became a springboard for the initial finishes palette and conceptual beginnings of the project. We specify black Paperock board which is made from layers of compressed paper. Aged brass also carries the brand ethos into the built space as AHW Studio are steadfast in celebrating the beauty of imperfections. The materiality of the store directly reflects the tactility of the product.

 

The 15sqm space is located on the ground floor of Sydney’s iconic Strand Arcade building. With a small footprint we ensured ample display and storage could service the needs of the brand. Eye level displays are clean and simple, where key pieces are showcased thoughtfully. The lighting is focused to draw attention and highlight the product which is no larger than the palm of your hand; the customer is not overwhelmed by choice. Additional stock is placed in the drawers below in lieu of a dedicated store room. We step away from the traditional retail approach of bright lights and locked glass cabinets. In contrast, the customer is welcomed to explore closely and browse at their leisure.

 

The heritage timber shopfront and associated display is a key element of the design. Aged brass posts span from floor to ceiling and carry floating shelves. The aim was to introduce a refined, unobtrusive structure that would not compete with the heritage timberwork and stained glass windows. We can pique the interest of passers-by as well as those who have stopped to peruse.

 

The interior feels lived in and warm with finishes that will only get better with age. Albeit dark and moody, the space feels welcoming. We showcase the product on a micro level, but also the bigger picture aesthetic truly captures the ethos of AHW Studio.

Crédits de projet
Architectes d'intérieur
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