Aether Ginza

Aether Ginza

Architecte
REIICHI IKEDA DESIGN
Lieu
2-11-11, Ginza, Chuo Ku, Tokyo To, 104-0061, Japan | View Map
Année du projet
2019
Catégorie
Magasins
Yasutake Kondo

Aether Ginza

REIICHI IKEDA DESIGN en tant que Architectes.

Interior design for the growing leather brand Aether, known for its ladies' purses made from high quality real leather.

The store is located on one street corner in Ginza, a luxury retail area famous for its concentration of flagship stores of high class foreign brands.

photo_credit Yasutake Kondo
Yasutake Kondo

We decided to use the brand's own concept "In myself, bloom" as our main inspiration. Cute floral patterns and feminine coloring and textures are clearly expressed in the goods, so we thought it was important to have an open plan in which customers could get close to the brand and make a connection to its way of thinking.

photo_credit Yasutake Kondo
Yasutake Kondo

This time, instead of employing the conventional method of combining different textures in order to create a space, we wanted to create a feeling of femininity that you could take in in one glance. So, while imagining a scene full of flowers and suffused with pink, we were conscious of creating a space created from "color".

photo_credit Yasutake Kondo
Yasutake Kondo

The salmon pink walls have flower petal detailing, while the r–curves make for gentle flow lines despite the compact store interior.

It is also fascinating to see the pink contrast that has appeared in the Ginza streetscape attracting the attention of pedestrians.

photo_credit Yasutake Kondo
Yasutake Kondo
photo_credit Yasutake Kondo
Yasutake Kondo
photo_credit Yasutake Kondo
Yasutake Kondo
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