adidas valley

adidas valley

Adi-Dassler-Straße 1, Herzogenaurach, Germany | View Map
Année du projet

The Valley

ACTINCOMMON en tant que Concept & Design, Detailed Design, Execution Planning.

As a promoter of sports for a healthy lifestyle, Adidas parlays its brand message into the office buildings and playing fields of its action-packed and greenery-laden campus at the group’s headquarters in Germany. With the firm’s theme of World of Sports

as a backdrop, employees collaborate in groups of all sizes, holding meetings on a frequent basis. In the past, securing one of the lacklustre conference rooms was

a challenging process due to the excessive demand for the small supply, and the new design needed to address this problem.

To remedy the shortage, Actincommon infilled the Lace Building’s expansive and under-utilised atrium with a swathe of varied and vibrant meeting spaces. Dubbed Adidas Valley, the collaboration-friendly zone is overlooked by multiple levels of offices. In contrast to the rest of the technology-laden campus, the light and open atrium now finds its identity through the diversity of the spaces and the materiality of their surfaces. Separated by white picket fences and enshrouded with lush greenery contained by concrete retaining walls, lounges and workstations sit beneath tree canopies, whose trunks poke through platforms finished with wood decking.

Employees can choose between cabana-like structures with acoustically-optimised rooms or comfortable ‘open-air’ benches, lounges and tables in an assortment of sizes. The diverse environs spur employees to either get down to business or sit back and enjoy a refreshment from the smoothie bar and café, while a platform backed by large screens can be used as a stage that plays host to talks and presentations. 

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Concept & Design, Detailed Design, Execution Planning
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